PHASE 1 — NOW
Monetization Foundation
Payments, invoicing, and commission tracking
Building the revenue infrastructure that turns every inquiry into a trackable, billable transaction. Square as our primary payment processor with Stripe as a secondary option for maximum coverage.
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Square PaymentsCard processing via Square Web Payments SDK for seamless client checkout.
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Square InvoicesAutomated invoice generation and delivery. Clients pay online with card or bank transfer.
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Commission Engine10–15% venue commission, 10% host commission, 10% talent commission — all calculated and tracked automatically.
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Stripe IntegrationSecondary payment processor for clients who prefer Stripe or need international payment support.
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Revenue DashboardAdmin view of all payments, commissions, and invoices in real-time.
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Payment NotificationsInstant Telegram alerts for payments received, invoices sent, and commission earned.
PHASE 2
Self-Service Portals
Vendor, talent, and client self-management
Empowering vendors, talent, and clients to manage their own profiles, availability, and bookings — reducing manual coordination and scaling the platform.
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Vendor PortalVendors manage their profile, services, pricing, portfolio, and booking availability independently.
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Talent PortalArtists manage their portfolio, calendar, pricing, and booking requests. Accept or decline gigs directly.
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Host PortalVenue hosts manage their space listings, availability, amenities, and booking calendar.
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Instant Quote CalculatorClients get real-time pricing estimates based on event type, guest count, services, and location.
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Media UploadsVendors and talent can upload photos, videos, and portfolio work directly to their profiles.
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In-Platform MessagingDirect messaging between clients, vendors, talent, and hosts — no more email chains.
PHASE 3
Calendar & Availability
Real-time booking and scheduling
Live availability across all vendors, talent, and venues. No double-bookings, no scheduling conflicts — just smooth, automated coordination.
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Real-Time CalendarUnified availability view across all vendors, talent, and venues. See who's free, when.
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Conflict DetectionAutomatic warnings for double-bookings, scheduling overlaps, and travel time conflicts.
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Automated RemindersEmail and SMS reminders for clients, vendors, and talent — reducing no-shows.
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Calendar SyncTwo-way sync with Google Calendar, Outlook, and iCal for all participants.
PHASE 4
Analytics & Reporting
Data-driven decisions for every stakeholder
Comprehensive dashboards for clients, vendors, talent, and the TEA team. Track performance, revenue, and ROI in real-time.
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Client DashboardEvent spend analytics, booking history, ROI tracking, and service usage breakdowns.
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Vendor PerformanceBooking rates, ratings, response times, and revenue for each vendor and talent.
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Revenue ReportsCommission tracking, payment status, monthly/quarterly reporting, and financial projections.
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Event ROIPost-event analytics measuring guest engagement, activation uptake, and cost-per-impression.
PHASE 5
Marketplace Engine
Search, discover, and book — self-serve
Transforming TEA from a service agency into a true marketplace where clients can discover, compare, and book vendors, talent, and venues without manual coordination.
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Search & FilterFind vendors, talent, and venues by service type, location, date, price range, and rating.
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Curated PackagesPre-built event packages combining venue + activations + talent at bundle pricing.
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Reviews & RatingsPost-event reviews for vendors, talent, and venues. Build trust through transparency.
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Comparison ToolsSide-by-side comparison of vendors and venues with pricing, features, and availability.
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Smart RecommendationsAI-powered suggestions based on event type, budget, location, and past bookings.
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Premium ListingsFeatured placement for vendors and venues — a new revenue stream for TEA.
PHASE 6
Scale & Automation
National expansion with minimal overhead
Automating the repeatable parts of the business so TEA can scale from Toronto to every major Canadian city — and into the USA — without proportionally scaling the team.
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Email SequencesAutomated nurture sequences for leads, onboarding flows for vendors, and re-engagement campaigns for past clients.
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Digital ContractsE-signable contracts and service agreements — no more PDFs and printers.
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Multi-CityLocalized pages, vendor networks, and event listings for Vancouver, Montreal, Calgary, and beyond.
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Automated MatchingAI-driven vendor and talent matching based on event requirements, budget, and location.