Product Roadmap

From agency
to marketplace.

Six phases transforming Toronto Event Agency from a manual service business into Canada's first self-service live activation marketplace.

PHASE 1 — NOW

Monetization Foundation

Payments, invoicing, and commission tracking

Building the revenue infrastructure that turns every inquiry into a trackable, billable transaction. Square as our primary payment processor with Stripe as a secondary option for maximum coverage.

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Square PaymentsCard processing via Square Web Payments SDK for seamless client checkout.
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Square InvoicesAutomated invoice generation and delivery. Clients pay online with card or bank transfer.
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Commission Engine10–15% venue commission, 10% host commission, 10% talent commission — all calculated and tracked automatically.
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Stripe IntegrationSecondary payment processor for clients who prefer Stripe or need international payment support.
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Revenue DashboardAdmin view of all payments, commissions, and invoices in real-time.
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Payment NotificationsInstant Telegram alerts for payments received, invoices sent, and commission earned.
PHASE 2

Self-Service Portals

Vendor, talent, and client self-management

Empowering vendors, talent, and clients to manage their own profiles, availability, and bookings — reducing manual coordination and scaling the platform.

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Vendor PortalVendors manage their profile, services, pricing, portfolio, and booking availability independently.
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Talent PortalArtists manage their portfolio, calendar, pricing, and booking requests. Accept or decline gigs directly.
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Host PortalVenue hosts manage their space listings, availability, amenities, and booking calendar.
Instant Quote CalculatorClients get real-time pricing estimates based on event type, guest count, services, and location.
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Media UploadsVendors and talent can upload photos, videos, and portfolio work directly to their profiles.
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In-Platform MessagingDirect messaging between clients, vendors, talent, and hosts — no more email chains.
PHASE 3

Calendar & Availability

Real-time booking and scheduling

Live availability across all vendors, talent, and venues. No double-bookings, no scheduling conflicts — just smooth, automated coordination.

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Real-Time CalendarUnified availability view across all vendors, talent, and venues. See who's free, when.
Conflict DetectionAutomatic warnings for double-bookings, scheduling overlaps, and travel time conflicts.
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Automated RemindersEmail and SMS reminders for clients, vendors, and talent — reducing no-shows.
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Calendar SyncTwo-way sync with Google Calendar, Outlook, and iCal for all participants.
PHASE 4

Analytics & Reporting

Data-driven decisions for every stakeholder

Comprehensive dashboards for clients, vendors, talent, and the TEA team. Track performance, revenue, and ROI in real-time.

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Client DashboardEvent spend analytics, booking history, ROI tracking, and service usage breakdowns.
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Vendor PerformanceBooking rates, ratings, response times, and revenue for each vendor and talent.
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Revenue ReportsCommission tracking, payment status, monthly/quarterly reporting, and financial projections.
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Event ROIPost-event analytics measuring guest engagement, activation uptake, and cost-per-impression.
PHASE 5

Marketplace Engine

Search, discover, and book — self-serve

Transforming TEA from a service agency into a true marketplace where clients can discover, compare, and book vendors, talent, and venues without manual coordination.

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Search & FilterFind vendors, talent, and venues by service type, location, date, price range, and rating.
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Curated PackagesPre-built event packages combining venue + activations + talent at bundle pricing.
Reviews & RatingsPost-event reviews for vendors, talent, and venues. Build trust through transparency.
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Comparison ToolsSide-by-side comparison of vendors and venues with pricing, features, and availability.
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Smart RecommendationsAI-powered suggestions based on event type, budget, location, and past bookings.
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Premium ListingsFeatured placement for vendors and venues — a new revenue stream for TEA.
PHASE 6

Scale & Automation

National expansion with minimal overhead

Automating the repeatable parts of the business so TEA can scale from Toronto to every major Canadian city — and into the USA — without proportionally scaling the team.

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Email SequencesAutomated nurture sequences for leads, onboarding flows for vendors, and re-engagement campaigns for past clients.
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Digital ContractsE-signable contracts and service agreements — no more PDFs and printers.
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Multi-CityLocalized pages, vendor networks, and event listings for Vancouver, Montreal, Calgary, and beyond.
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Automated MatchingAI-driven vendor and talent matching based on event requirements, budget, and location.

Want to be part of this?

We're building the future of live events in Canada. If that excites you, let's talk.

Investor Inquiry → Book an Event →
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